The message is clear: SM isn't just a place to buy things. It’s your
"third space." It’s where you meet the crew, find your community, and—as
the song says—live life to the max at your most loved mall.
More Than a Destination, It’s a Mood. “Gala To The Max” captures the
essence of what it means to visit SM. Whether you’re there for a fitness
milestone, a deep dive into your favorite fandom, a gaming marathon, or
just a chill afternoon with your furbabies, SM remains the ultimate
backdrop for every subculture.
SM Supermalls Executive Vice President for Marketing JonJon San Agustin
emphasizes that the mall is an extension of the shoppers' identity, "At
SM, we’ve always been about creating spaces where memories are made.
With ‘Gala To The Max,’ we’re celebrating that unique energy our
shoppers bring. It’s about your vibe and your tribe. Whether you're here
to play, shop, or just hang out, we want you to feel that this is your
space, the most loved mall that truly fits your lifestyle."
The Soundtrack to Your Next LSS
Produced alongside StarPop, the track features the high-energy vocals of
DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is
designed to be the definitive background score for every TikTok
transition and weekend hangout.
DNA members and real-life sisters (from left) Ezri, Tasha, and Julia
could not hide their excitement as they brought to life (and ears) SM
Supermalls’ newest jingle.
Join the Movement
The official rollout begins this weekend across all SM malls nationwide.
With more music and more reasons to stay longer than you planned, SM is
officially calling on the community to show off their moves. Come as
you are, bring your tribe, and show the world how you gala to the max.
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