At SM Prime Holdings, Inc. (SM Prime), water stewardship has come a
long way since its early initiatives. As part of its environmental
sustainability strategy, the programmatic Water for Tomorrow campaign
looks beyond water recycling and efficient water management.
For SM Supermalls, this urgent call to action to protect and preserve a
valuable resource makes any large-scale investment in water security a
sound opportunity to do good for both people and planet.
Amplified impact
With 89 malls nationwide, SM Supermalls high-impact yet practical water
management systems and circularity practices build long-term capacity
for future water disruptions and reflect the malls’ greater ecosystem.
Having introduced sewage treatment plants nearly three decades ago, well
before any compliance requirements, SM Supermalls also made significant
investments in efficient low-flow fixtures and water-saving
technologies to prevent unnecessary consumption at scale. In 2023, the
first rainwater treatment facility by a mall opened in Baguio to convert
rainwater into another potable resource, alleviating pressure on the
local water grid.
At a cultural level, SM Supermalls becomes a living sustainability
classroom where mallgoers, employees, and tenant-partners are made aware
of its water, waste, and energy programs. Partnerships with NGOs,
government agencies, and civic groups also sustain water conversations
through the mall’s broad reach and are crucial to the sustainability
agenda.
Embedding the message of water sustainability, SM Cares champions UN
SDG6 – using every mall touchpoint and social media to create content on
water conservation, access to safe water, sanitation, and hygiene for
health and well-being
As a vital community hub, the malls promote the wider SM Green Movement
campaign, empowering people to practice responsible water use.
Building what matters, today
Water’s essential role supports human activity and economic growth. As
climate concerns accelerate and affect water supply, SM Prime’s unified
stance on water stewardship prepares for challenges ahead.
SM Supermalls not only assists larger partner-tenants with compliance
and the bottom line. It similarly inspires smaller businesses and other
stakeholders that depend on mall operations to adopt innovative
solutions.
“The scale of what we are doing today for water is already proof that we
are reaping the benefits of the innovative vision of our leadership,”
says Steven T. Tan, President of SM Supermalls.
“What makes our programs truly meaningful is how they bring people and
purpose together. It creates a ripple effect of sustainability that
reaches beyond our walls,” said Tan.




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